Drive Awareness & Leads

Print Advertising

Millions of consumers still rely on print, and some even prefer it to digital. Leverage the USA TODAY NETWORK and print ads to reach them.

Drive Awareness & Leads

Print Advertising

Millions of consumers still rely on print, and some even prefer it to digital. Leverage the USA TODAY NETWORK and print ads to reach them.

Get your name in the paper.

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Print still matters.

People like to proclaim that the end is near for print, but the reality is that millions of people still read newspapers and magazines on a daily basis. A lot of brands still do big business by advertising in print publications – could yours be one of them?

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109 great local papers at your service.

The USA TODAY NETWORK currently consists of 109 local print markets in the U.S. USA Today is one of the top three most widely circulated print newspapers in the country. We're a print powerhouse with a coast-to-coast presence, and if you're part of Florida's golf economy we can promote you in Golf Week.

80%

of adults take action as a result of seeing a newspaper print ad.

Newspaper Association of America 2014

The magic of the medium.

Use print advertising to create a different type of customer experience. A beautifully done print ad isn’t as likely to get crowded out as web content, and certain types of products even show up better on the page than they do on the screen. It's something to think about, right?

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Make print part of your Magnificent Seven.

They say customers need to see an ad seven times before they consider buying the advertised product. Print gives you another medium to tell your story with (and gives you an advantage with customer demographics that prefer print). Keeping print in the mix can be a wise move.

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We'll find the right outlet for your brand.

Use smart technology to single out the publications where you have the greatest impact. It may be a local newspaper, community circular, local magazine, specialty publication, or a print insert, but we'll always put you in the publications that your customers think of as page-turners.

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Get a great ROI.

Track and assess the performance of your printed content with our proprietary technology. We might not be able to tell you what specific beach chair your customer was sitting in when she acted on your ad, but we can come surprisingly close.